Tomorrow night (the evening of July 17)
2026 Shenzhen·Milan Twin Cities Fashion Week
Set to open soon at the Dalang Fashion Town in Longhua District
In recent days, news about this international fashion event—spanning Shenzhen and Milan and connecting Europe with the Asia-Pacific region—has been flooding social media feeds.
On July 14, the Longhua District Publicity Department officially announced the launch of the second press briefing of 2026 for Longhua District.
On July 15, media outlets at the central, provincial, municipal, and district levels, as well as those from Hong Kong and Macao, all turned their attention to coverage of Fashion Week, and excitement for the event continued to build.
The entire city
Everyone is waiting for this moment
Today (July 16)
The countdown has begun
Rehearsal, blocking
The staff are still in the final stretch.
Our editor also “sneaked” onto the scene ahead of time
Take a sneak peek behind the scenes
Comprehensive Campaign Building
The atmosphere is electric
As you drive into the Longhua Dalang Fashion Town, the first thing that catches your eye are the giant themed posters lining both sides of the road.
The visual imagery of “emerging from the cocoon” also symbolizes Shenzhen and Milan’s mutual journey across mountains and seas, bringing Eastern craftsmanship—honed over a thousand years—to the world and initiating a new dialogue with the international fashion scene.
The Runway Is Set
Waiting for the show to begin
Upon entering the main venue of this year’s Twin Cities Fashion Week, a massive open-air runway has already been set up. Staff are still fine-tuning the lighting, sound, and other stage details as they make final preparations for tomorrow night’s opening ceremony.
Models from all over the world are arriving one after another to try on costumes and rehearse. The directing team is finalizing the schedule.
At this year's Twin Cities Fashion Week, Chinese and Italian brands will take the stage together.
There are some from Italy
➣Casa Preti, a minimalist fashion brand that is a regular at Rome Fashion Week.
➣momonì, a leading brand of sophisticated, affordable Italian-style women’s workwear.
➣Domenico Orefice, an up-and-coming designer brand from Florence.
There are also domestic Chinese brands
➣ HUI, a Golden Peak Award-winning designer brand
➣RAXXY, a luxury down brand
Both young and seasoned performers are already raring to go. Among them are young dancers from Beijing and children from a Dong Grand Song choir in Guizhou.
Top 10 Fashion-Tech Scenarios
Redefining Fashion and Lifestyle
The top ten fashion-tech experiences—which have drawn significant attention at this year’s Twin Cities Fashion Week—are now ready to go.
From AI to digital design, from smart manufacturing to 3D printing, and from smart wearables to industrial innovation, technology is integrating into the fashion industry in ways never seen before.
Masfield Cloud Rendering, HarmonyOS All-Scenario Smart Wearables, Personalized 3D Printing, Linglu Future… More surprises await at the opening ceremony.
Oriental Expression of the Gravitational Field
Building a Bridge Between China and the West
Meanwhile, the final setup for this year’s Fashion Week’s flagship exhibition, “Digital and Intelligent Fashion: The Gravitational Field of Eastern Expression,” has also been completed.
In the exhibition hall, staff members are still carefully adjusting the placement, lighting, and display details of each exhibit to ensure the best possible viewing experience for visitors.
More than 100 exhibits are gradually taking their places—including clothing, jewelry, porcelain, lifestyle aesthetics, and digital interactive experiences—where intangible cultural heritage crafts converge with cutting-edge technology.
During a break in the exhibition setup, Maria Jole Serreli, the artistic director of the Italian exhibition “Digital and Intelligent Fashion: The Gravitational Field of Eastern Expression,” gave an interview to the media.
She said, “I hope this exhibition will allow more European audiences to see and learn about Shenzhen, and further build bridges for exchange and cooperation between Shenzhen and Italy in the fields of culture, fashion, and tourism.”
Less than 24 hours to go
There are just over 20 hours left until the opening.
From July 17 to 19, the Shenzhen-Milan Twin Cities Fashion Week will take place at the Dalang Fashion Town in Longhua.
Digital and Smart Fashion
Eastern Expression
Tomorrow
See you there
