Shenzhen’s very own Fashion Week is here. July 17–19,2026 Shenzhen·Milan Twin Cities Fashion Week(Hereinafter referred to as “Twin Cities Fashion Week”) will be held in grand style at the Dalang Fashion Town in Longhua.
In 2024, the inaugural Shenzhen-Milan Twin Cities Fashion Week was held. Today, this international fashion dialogue is now in its third edition. This year, under the theme “Digital and Smart Fashion: An Eastern Expression,” the Twin Cities Fashion Week will continue to promote the deep integration of technology, fashion, and industry.
At a press briefing, the Longhua District Key Areas Construction Promotion Center provided an overview of the preparations, specific arrangements, and key highlights for the 2026 Shenzhen·Milan Twin Cities Fashion Week.
3Time of Day
8Highlights
Our editor will give you a sneak peek at each one
No. 1
Five Major Events, All in One Package
A Themed Fashion Show
Chinese and Italian Brands Join Forces to Unveil Their Latest Designs
Keep Up with the Latest Trends
A Thematic Gravitational Field
“Digital and Intelligent Fashion: A Field of Attraction for Eastern Expression”
With Eastern aesthetics as its backdrop
Showcasing Scientific and Technological Innovation in One Place
A Series of Industry Matchmaking Events
China-Italy and Asia-Pacific Fashion Industry Matchmaking Event
Focusing on “Fashion + Capital” and “Digital Intelligence + Design”
A Series of Outreach Visits
International guests took an in-depth tour of Longhua’s industrial front lines
Visiting Industrial Parks, Companies, and Museums
A series of citywide events
The Shekou Mountain and Sea Arts Festival and several other events are taking place simultaneously
From fashion shows to industry partnerships, and from immersive experiences to city-wide collaborations, these five key areas are all interconnected.
No. 2
Opening Night
Chinese and Italian Brands Launch Together
On the evening of July 17, Dalang Fashion Town will host the opening ceremony of the Twin Cities Fashion Week.
At that time, Italian brands Casa Preti, Momoni, and Domenico Orefice will present their collections alongside local brands HUI (designer Zhao Huizhou) and RAXXY Ruixi (designer William Shen).
A pioneering expression of Italian design, engaging in a contemporary dialogue with Eastern aesthetics—a fashion exchange that transcends geographical and cultural boundaries will unfold here.
In addition to the brand fashion shows, the opening ceremony will feature the launch of a twin-city initiative and the signing of several memorandums of understanding, promising a series of exciting events.
No. 3
Shenzhen’s International “Circle of Friends”
It expanded another circle
This year’s Fashion Week will bring together nearly 100 distinguished guests from a wide range of fields, including government officials, figures from the fashion and creative industries, representatives from industry organizations, representatives from technology companies, buyers, and media representatives.
In addition to high-profile guests from China and Italy, guests from South Korea, Malaysia, Peru, and other countries and regions also participated for the first time.
From bilateral cooperation between China and Italy to multilateral collaboration across Asia-Pacific, the international cooperation network of the Twin Cities Fashion Week continues to expand, further broadening Shenzhen’s circle of international partners.
No. 4
Top 10 Scenarios
Redefining the Fashion Lifestyle
If design provides inspiration for fashion, then technology is constantly pushing the boundaries of fashion. This year’s Twin Cities Fashion Week will feature the unveiling of the top ten fashion-tech scenarios.
Masfield Cloud Rendering further enhances design efficiency; WinLead’s “Smart Production Optimization” integrates AI into production scheduling; Huawei HarmonyOS all-scenario smart wearables create a new smart living experience; Linglu Future reshapes the fashion industry’s creative digital productivity; and SmartPai 3D printing turns ideas into products faster. These ten tech scenarios not only use technology to interpret urban fashion but also redefine the fashion lifestyle…
From design and R&D to smart manufacturing, product displays, and consumer experiences, these ten scenarios cover the entire fashion industry value chain and will showcase the innovative achievements resulting from the integration of technology and fashion in Shenzhen.
No. 5
"Gravitational Field"
More Than Just an Exhibition
“Digital and Intelligent Fashion: The Gravitational Field of Eastern Expression” is also a must-visit.
More than 100 representative exhibits were showcased, covering a wide range of fields including apparel and accessories, jewelry, lifestyle aesthetics, smart wearables, digital interaction, and intangible cultural heritage crafts. Through four major thematic sections and five exhibition chapters, the event systematically presented the latest achievements resulting from the integrated development of Shenzhen’s fashion industry and Milan’s design resources.
From intangible cultural heritage crafts to digital interactions, and from traditional looms to 3D printing, visitors can not only view the exhibition but also participate in interactive experiences such as operating looms and creating intangible cultural heritage crafts, immersing themselves in the unique charm of the fusion between Eastern aesthetics and modern technology.
No. 6
China-Italy and Asia-Pacific Fashion Industry Matchmaking Event
The Clash Between Rules and Creativity
On July 18, a series of industry matchmaking events will take place at Dalang Fashion Town. The morning will feature the China-Italy Fashion Technology Roadshow and Industry Matchmaking Event. The event will include face-to-face cultural exchanges between China and Italy, with experts explaining Italian market access regulations, as well as local industry leaders sharing their practical experience in expanding into international markets.
In the afternoon, the AI × Digital Fashion Workshop will shift its focus to the broader Asia-Pacific region. Led by Seoul’s BKID Studio, the workshop will explore new possibilities in AI-driven digital fashion through “atmosphere programming.” From footwear design to CMF innovation, and from digital generation to physical realization, designers will complete the entire process—from concept to prototype—in a single day.
From bilateral China-Italy relations to multilateral engagement in Asia-Pacific, industrial collaboration is more than just the precise matching of business resources. When Shenzhen’s technological efficiency meets Milan’s fashion scene, and when Eastern aesthetics take the global stage through digital and intelligent technologies, a fashion dialogue that transcends geographical and cultural boundaries unfolds here.
No. 7
Three Years in Two Cities
Cooperation is becoming increasingly close
Over the course of three years, one city and another have been drawing closer and closer together.
In 2024, the inaugural Twin Cities Fashion Week was held in Shenzhen, featuring 15 fashion shows by Chinese and Italian brands and 8 industry matchmaking events, which led to the establishment of more than 70 partnerships.
2024 Shenzhen Exhibition Venue
In 2025, the Twin Cities Fashion Week made its debut on the official platform of Milan Design Week. Shenzhen-based brands such as Honor and Yongfengyuan entered into multiple cross-border partnerships and established the “Shenzhen–Milan Fashion and Economic Cooperation Office.”
Milan Exhibition Venue, 2025
In 2026, the Twin Cities Fashion Week returned to Shenzhen, bringing together guests from multiple countries and regions across the Asia-Pacific for the first time. In the past, international fashion professionals passively accepted invitations from Shenzhen; today, guests from various countries are actively seeking to participate in Shenzhen’s fashion scene. From event exchanges to industry collaboration, the partnership between the two cities is continuously deepening.
No. 8
Four Major Firsts
Five Major Leaps Forward
Compared to the previous two editions, this year’s Twin Cities Fashion Week has seen even more innovative breakthroughs.
Four Pioneering Initiatives Lead the Way in a New Model for Fashion Week
✅ Pioneered the “Fashion + Investment Banking + Industry Collaboration” model, partnering with international fashion investment banks
✅ Pioneered a dual-release mechanism of “initiative + use case,” simultaneously unveiling the Twin-City Initiative and the Top Ten Technology Use Cases
✅ Pioneered the Asia-Pacific multilateral co-creation model, bringing together multiple Asia-Pacific countries and regions for the first time to participate jointly
✅ Pioneered an operational model based on “market-led organization, corporate participation, and government support,” establishing a new mechanism for multi-stakeholder collaboration
Five Major Leaps Forward, Full of Highlights
⭐Activity Level—From Regional Activities to a System of Sino-Italian Cultural Exchanges
⭐Levels of Cooperation—Expanding from bilateral China-Italy relations to deepening China-Italy ties and Asia-Pacific cooperation
⭐Industrial Capacity—Moving from a showcase of cooperation to targeted matchmaking and sustainable implementation
⭐Guest Level—Led by official representatives from Italian cities and regions, with guests from multiple countries participating
⭐Emission Energy Level—Establish a five-tier communication matrix covering central media, provincial, municipal, and district media, domestic and international industry media, online media, and social media platforms
From the opening night's brand fashion show
An Immersive Experience in the Gravitational Field
Pragmatic Cooperation Through Industrial Alignment
A citywide celebration of fashion
Three-Day Festival
Connecting Global Innovation Resources
Exploring Contemporary Approaches to Eastern Expression
Digital and Intelligent Fashion, an Oriental Expression
July 17–19
Let's get together
Longhua Dalang Fashion Town
