On July 18,
2026 Shenzhen·Milan Twin Cities Fashion Week
Activities at the Nanshan sub-venue kicked off.
With no enclosed exhibition halls or traditional runways,
International Fashion Show at the Coffee Museum in a Dutch Flower Town
Unfolds in a continuous flow between the Flower District and...
This event, centered on“Digital and Intelligent Fashion: An Eastern Expression”This grand event, themed [...], attracted over 300 guests from home and abroad. It not only featured three international fashion shows and an art exhibition showcasing the industry’s narrative but also marked the global debut of the INSHOW project, outlining the transformation of the Nanyou District in Nanshan Subdistrict from“China’s Source for High-End Women’s Apparel”A Clear Path Toward Becoming an International Hub for Fashion.
The head of Nanshan Subdistrict stated that they will focus on“Milan of China, Nanyou of the World”Vision: Continually Strengthening Our Position“Nanyou Design”As a core IP, it provides strong support for Shenzhen’s development as a global fashion capital.
The Runway Knows No Bounds, but the Industry Is Grounded:
Seeing the Power of Creativity in Public Spaces
This event breaks away from the traditional closed-exhibition model by integrating the public spaces of the Dutch Flower Town with the 2,300-square-meter Coffee Museum to create“Boundless Runway.”The Italian brand BERTO ZAMBELLI, in collaboration with the Chinese original design brand Wutang and the Shenzhen-based brand EACHWAY Yizhi Hui, has launched a series of new collections, allowing the audience to immerse themselves in scene-based fashion presentations amid the scents of flowers and coffee. The “Unfinished Distant Lands” Nanyou·Lixiu Story Art Exhibition, launched concurrently, features“Museum Display Methods”...through data walls, comparison walls, and structural diagrams presented on transparent acrylic panels in the style of da Vinci’s manuscripts, the exhibition systematically traces the transformation of the Nanjing University of the Arts from a processing plant on the tidal flats into“China’s Source for High-End Women’s Apparel”Its 42-year journey has resonated deeply with the industry.
Behind the runway lies a strong industrial foundation. At the promotional event, the head of Nanshan Subdistrict explained that the Nanyou fashion industry has attracted more than 2,000 original designers and a large number of original brands, forming a full-chain industrial cluster that spans design and R&D, fabric and trimmings procurement, pattern-making and production, all the way to brand operations—steadily supporting a workforce of 200,000 people. As“China's Leading Science and Technology Innovation District"... Nanshan has charted a path for the fashion industry in which technology empowers creativity; Nanyou"The Golden Quadrilateral"The industrial cluster is brimming with vitality. It is precisely the original design talent deeply rooted in the local community and the well-established supply chain that have given Nanyou a solid foundation to benchmark against Milan and make the leap from traditional contract manufacturing to independent, original design.
Fashion Takes Off, Two-Way Access:
Addressing Weaknesses to Build the “Golden Triangle”
The global debut of the INSHOW project at Yinxiu Li marks a key step in the industrial chain upgrading and enhancement at the Southern Oil Academy. The project revitalizes the industrial heritage of the former Dagong Printing Factory, covering a total area of approximately 20,000 square meters, with trial operations expected to begin by the end of 2026. This integrated fashion complex—which combines industrial exhibitions, brand launches, design incubation, and supply chain services—will feature a professional themed runway and a multifunctional exhibition hall unique to the Nanyou district, aiming to secure a permanent home for Shenzhen Fashion Week in Nanshan and serve as a one-stop hub for fashion shows, order fairs, designer salons, and industry summits, thereby addressing the area’s long-standing lack of systematic fashion empowerment spaces. On the day of the event, a number of brands and designers spanning the entire industry chain—including high-end women’s wear, international fabrics, fashion media, and innovative design—had already reached agreements to move into the complex.
More than just a space makeover, Nanyou Lixiu is committed to buildingA Two-Way Channel for “Bringing In” and “Going Out”. At the concurrently held Nanyou District Fashion Industry Promotion Conference, Nanyou’s first international brand hub was officially unveiled. This hub is intended to serve as both the first stop for high-quality global designer brands entering the Chinese market and the launchpad for local original brands expanding overseas. A senior official from Nanshan Subdistrict explained that, with Yinxiuli as the core hub, the district will integrate high-quality venues such as the Nanyou Lixiu Yongxin Hub and Yunhui Tower to form the Nanyou fashion industry"The Golden Triangle"Development framework; at the same time, fully operationalize the Nanyou Management Committee to establish a one-stop platform for brand services, intellectual property protection, and industrial promotion, and, through the Global Service Center, regularly conduct international exchanges, event announcements, and business cooperation.
Nanshan Subdistrict will focus on the development vision of “China’s Milan, the World’s Nanyou,”
Building on the Yinxiu Li project and the Nanyou Fashion Industry Task Force,
Empowering creativity through technology, connecting the world through openness,
Supporting Development Through Service, Fully Promoting Nanyou
Making a steady transition from a hub for brand concentration to a global fashion epicenter.
Located east of the Houhai business district and south of the cruise terminal,
With its strategic location—bordering the Qianhai Cooperation Zone to the west and the Nantou Ancient Town to the north—
Nanshan Subdistrict is providing meticulous business services with the precision of embroidery,
Using open streets and alleys to realize industrial ambitions,
Let “Nanyou Design” play a role in the exchange between the two cities and industrial upgrading,
To Build Shenzhen into a Fashion Capital with Global Influence
Contribute solid grassroots support.
Source of text and images / Reporter for the Shekou News Media Convergence Team
