On the morning of July 18, as a key industry-focused event supporting the 2026 Shenzhen-Milan Twin Cities Fashion Week, the China-Italy Fashion Technology Roadshow and Industry Matchmaking Conference was held in Longhua District, Shenzhen. Representatives from governments, industry associations, fashion brands, investment firms, universities, and enterprises from China, Italy, Peru, and other countries gathered to engage in in-depth discussions on topics such as international cooperation in the fashion industry, the empowerment of digital technology, capital matching, and brand globalization. Together, they explored new opportunities for Sino-Italian fashion industry collaboration and promoted the precise alignment of design resources, supply chain resources, market resources, and capital.
Shuang Dehui, Deputy Director-General of the Guangdong Provincial Department of Commerce; Zhao Yanyan, Deputy District Governor of the Longhua District People’s Government in Shenzhen; Qin Yi, Second-Level Researcher at the Ministry of Commerce’s Special Commissioner’s Office in Guangzhou; and Wu Wei, Director of the Market Order and Regulation Division of the Guangdong Provincial Department of Commerce, attended the event. Maria Rosa Azzolina, President of the Italy-China Friendship Association; Stefano Monteleone, Legal Advisor for China-Italy Overseas Expansion; Mattia Piazza, Founder and Creative Director of CASA PRETI; and Geraldine Valentina Biasotto, Creative Director at momonì, Art Director Geraldine Valentina Biasotto; Carlos Mondragon, Advisor to the President of the Peruvian National Council for Science, Technology, and Innovation (CONCYTEC); Victor Freundt, Director of the Peru Fab Lab; as well as responsible officials from relevant departments of the Longhua District Bureau of Industry and Information Technology, Bureau of Commerce, Investment Promotion Service Center, Key Area Construction Promotion Center, Longhua Investment Holding (Group) Co., Ltd., Longhua Construction and Development Group Co., Ltd., as well as representatives from Chinese and Italian fashion enterprises, investment institutions, industry experts, and the media.
Zhao Yanyan, Deputy District Governor of Longhua District, Delivers a Speech
At the event, the Longhua District Key Areas Construction Promotion Center conducted a special presentation on the investment environment for the Longhua fashion industry, focusing on four key dimensions: the district’s fashion industry foundation, the layout of industrial facilities, the public support system, and access to top designers. The center extended invitations for collaboration to fashion companies worldwide.
Zhang Shicong, Deputy Director of the Longhua District Key Areas Development Promotion Center, Introduces Longhua’s Attractive Investment Environment
During the keynote presentation session, Yang Chunhua, Chairperson of the Shenzhen Original Fashion Week and Executive Vice President of the Shenzhen Apparel Supply Chain Association, delivered a speech titled “Connecting Two Cities, Integrating Fashion,” in which she shared practical experiences in leveraging exhibition platforms to promote the two-way expansion of the Chinese and Italian fashion industries into international markets.
Yang Chunhua, Chairperson of the Shenzhen Original Fashion Week and Executive Vice President of the Shenzhen Apparel Supply Chain Association
Ding Lining, Head of the LaiHua Marketplace, discussed how digital technology empowers companies to expand into the European market and outlined innovative approaches to digital marketing and brand globalization.
Ding Lining, Head of the LaiHua Marketplace
Stefano Montelion, drawing on the realities of the European market, provided a systematic analysis of partnership opportunities and legal compliance issues for brands entering the Italian market, offering guidance for companies seeking to expand internationally.
Stefano Montelion, Legal Advisor for China-Italy Overseas Expansion
During the roundtable discussion, Maria Rosa Azzolina, Song Guangjun (Vice President of the Investment Department at Ying’er Fashion Group), Zhou Shikang (President of the Shenzhen Fashion Designers Association), and He Jing (Founder of the Shenzhen Qianhai Haichuang Incubator) exchanged views on the innovative development of the fashion industry, brand internationalization, cross-cultural communication, and Sino-Italian industrial cooperation. The participants agreed that digital technology is accelerating the transformation of the fashion industry chain. Shenzhen possesses distinct advantages in scientific and technological innovation, smart manufacturing, and supply chain systems, while Milan boasts a rich heritage in fashion design and extensive international brand resources. As a result, there is vast potential for cooperation between the two sides in areas such as design, industry, capital, and talent.
Roundtable Discussion Session
During the project roadshow session, the Italian brands Casa Preti and momonì, as well as the Yuanzhenzhi Smart Technology project, presented their initiatives in succession. They showcased innovative achievements in areas such as smart manufacturing, brand operations, and fashion design, and engaged in targeted matchmaking with on-site investment firms and companies along the industrial chain to further promote project collaboration and the integration of industry resources.
Casa Preti
momonì
Yuanzhenzhi Smart Technology
According to reports, this industry matchmaking event centers on the theme of “Fashion + Technology + Capital.” Through industry presentations, keynote speeches, roundtable discussions, and project pitches to establish a platform for exchange and cooperation between the Chinese and Italian fashion industries. It aims to facilitate the efficient integration of design resources, supply chain systems, domestic and international markets, and capital, thereby further deepening and solidifying cooperation between the fashion industries of Shenzhen and Milan, and injecting new momentum into the development of an open, symbiotic, and collaborative international fashion industry ecosystem.
