On April 14, local time, the 2025 Shenzhen (Longhua)-Milan Bi-City Fashion Week (hereinafter referred to as the "Bi-City Fashion Week") ended perfectly in Milan, Italy. Since its grand launch on April 9, this fashion event has attracted the attention of global fashion enthusiasts, industry elites and media by virtue of its unique charm and multi-cultural collision, successfully building a new platform for dialogue between China and Italy's fashion industry, and injecting brand-new vitality into the development of the global fashion industry.
In the six-day event, the three theme activities have their own characteristics and highlights. The opening ceremony and brand exchange meeting of "Art without Boundaries - Shenzhen - Milan Cultural Design Show" took the lead, with 100 pieces of oriental intellectual products shining brightly in Milan's San Vittore Church Complex, showing the unique charm of "China's Intellectual Manufacturing"; The "Fashion and Tradition - Twin Cities Cultural Sharing Meeting" discussed in depth the innovative development and diversified integration of the global fashion industry, and reached a number of industrial cooperation on the spot; "Design Wanderlust - Integration of Industry and Creation" organized on-site inspections for enterprises of the two cities, accurately matched industry chain resources, and helped enterprises explore more opportunities for cooperation. enterprises to explore more cooperation opportunities.
Through these three thematic activities, the Twin Cities Fashion Week has successfully built a solid bridge for the exchange and cooperation between China and Italy's fashion industry, marked a brand new coordinate of openness and cooperation in the map of the global fashion industry, and vigorously promoted the in-depth integration and common progress of the two sides in the field of fashion.
mechanical personbeginning of an eventThe debut show wowed the world,"Technology+Fashion+Nonfiction" Defining the new meaning of fashion
At 18:00 on April 9, local time, the Twin Cities Fashion Week kicked off in Milan. At the opening ceremony, the Leju robot "Quafu" dressed in Chinese brand HUI fashion and the embroiderer took the stage hand in hand, jointly interpreting the oriental aesthetics, and became the focus of the whole venue. Curator Giacomo Santucci, famous Chinese designer Zhao Huizhou and other big names in the fashion industry stopped by to interact and feel the unique charm of the cross-border fusion of technology and fashion.
In the section of "Art without Boundaries - Shenzhen - Milan Cultural Design Show", more than a hundred pieces of Oriental intellectual products made a wonderful appearance, with the innovative practice of "technology as the bone, fashion as the shape, non-heritage as the soul", showing to the world the scientific and technological strength and cultural self-confidence of Shenzhen as the new engine of the global fashion industry. and cultural confidence. The audience wandered between the Renaissance artworks and the technological products from Shenzhen, deeply feeling the strong collision between the East and the West, tradition and the future.
Stefano Antinari, Academic Director of the exhibition, commented, "The combination of Shenzhen's future-oriented cultural vision and Milan's rich cultural heritage will open up a whole new chapter of development for both sides."
The debut of Shenzhen robots in Milan quickly triggered international media buzz. From traditional embroidery to intelligent technology, from oriental aesthetics to global expression, the joint display of "technology + fashion + non-heritage" not only brought unprecedented sensory shock to the audience, but also refreshed the boundaries of the fashion industry with innovation as a link, and built a bridge of cultural exchange between China and Italy.
The historical significance and importance of this cross-border exhibition of Chinese technological products and Italian Renaissance artworks lies not only in the current cultural collision, but also in the fact that it may become a key node in the evolution of human civilization. It is like a preview of the "archaeology of the future", revealing the inevitability of the fusion of technology and humanities. More importantly, it proves that China is not only a participant in globalization, but is also capable of becoming a co-creator of a new civilization paradigm.
Hundred enterprises and one hundred products lead a hundred people (idiom); One hundred enterprises and one hundred products lead a hundred peoplemedia, esp. news mediareport (news)(math.) genusChina's Smart Manufacturing Goes to Sea and Becomes Global "Top Stream"
At the forefront of global fashion and design, this year's Twin Cities Fashion Week has successfully set sail and triggered a shocking "China Wave" at Milan Design Week. From the large-scale art installation exhibition "Gift" presented by Gujia Home Furnishings together with designer Chen Yaoguang, to the Milan Design Week 2025 - China Week which gathered top enterprises and designers in China, and then to the "Sense China" Design Academic Week which displayed 150 outstanding works of teachers and students from Chinese universities and colleges, Shenzhen enterprises worked closely with the domestic innovative power to present innovative design and technological strength to the public. Innovative design and scientific and technological strength, together to the world to convey the deep heritage of Chinese culture and the charm of intellectual creation.
"Going out, is the bottom of technical strength; open vision, is the fuel of innovation iteration; cast brand, is the mission given by the times." These words of Huang Zhengyu, Marketing Director of Shenzhen Damo Great Intelligent Control Technology Co., Ltd, speak out the core power of China's intellectual creation to go abroad.
In the "Art without Boundaries - Shenzhen - Milan Cultural Design Show", Glory, Leju, Chow Tai Sang, Photonic Crystal Technology and other enterprises have to show "their skills" - the frontier of artificial intelligence exploration, jewelry art exquisite carving, intelligent display technology cool presentation more than a hundred exhibits from different fields in Shenzhen gathered in Milan Centenary Church, showing the unique style of Chinese intellectual creation to the world in all aspects and dimensions. Exploration of artificial intelligence, jewelry art of exquisite carving, intelligent display technology of cool presentation ...... more than a hundred exhibits from different areas of Shenzhen gathered in Milan Centenary Church, all-round, multi-dimensional to the world to show the unique style of China's intellectual creation.
The fruitful results achieved by the Fashion Week marked a solid and powerful step in the strategy of "going out" of Shenzhen's fashion industry, and became an important milestone in the journey of Chinese brands going overseas. "If the first time in 2011 Shenzhen on behalf of China to participate in the highest specification of the London 100 percent design exhibition, as China's design to go overseas version 1.0, then the fashion week will be technology, design, art, humanities, non-heritage fusion of the sea, will open up the 2.0 era." Feng Changhong, president of the Shenzhen Industrial Design Industry Association, said that this upgrade means that Shenzhen's fashion industry is no longer limited to pure product output, but has emerged on the international stage with its rich and diverse cultural connotations.
"The company's future goal is to spread its brand layout all over the world and create differentiated brands with local competitive advantages." Huang Xinzhong, chairman of Shenzhen LOHAS E-commerce Co Ltd, said he hoped to make use of the Twin Cities Fashion Week, an international platform, to showcase a wide range of fashionable tech-trendy items, so that consumers around the world can learn about Shenzhen brands.
As a representative of brands that have successfully gone overseas, Honor has accumulated rich experience in "going out". Pierre Furcas, deputy general manager of Glory Italy, introduced that Glory has established a good brand image in the global market with its leading technology and high-quality products, driven by innovation. At the same time, it actively promotes the development of the industry, establishes close ties with various industries around the world, and brings high-quality innovations to consumers around the world, which fully illustrates the significance and value of Chinese enterprises "going out".
This feast of culture and technology has attracted a high degree of attention from the global media, with CCTV, Italian Corriere della Sera and many other famous media focusing on the report. When oriental wisdom meets western aesthetics, when traditional culture collides with modern technology, this event showed the world that Chinese brands are participating in the global innovation dialog with a new attitude. With more and more Chinese enterprises going to sea, China's intellectual creation is gradually becoming an indispensable "top stream" force in the global innovation map.
Inauguration of the Global Cooperation Platform(math.) genusstubbornJoining forces to open a new chapter of international cooperation
Since the start of the activity, Shenzhen Longhua and Italy Milan's industrial cooperation has been deepening, a series of major achievements, not only for the two places to press the "accelerator button" for economic and trade exchanges, but also in the pattern of the global fashion industry marked the new coordinates of the opening up of cooperation.
April 9, with the world's first "Shenzhen (Longhua)-Milan fashion economic and trade cooperation office" officially opened, the two places entered a new stage of industrial collaboration. This innovative platform will become a bridge for the docking of resources between Shenzhen and Milan, bringing together a large amount of first-hand industry and business information, helping Chinese brands to deeply integrate into the international fashion industry chain, and providing a strong impetus for Longhua enterprises to develop the international market. The simultaneous launch of the Twin Cities Fashion Week global website will also provide the two places to invest in the landing of supply and demand consulting and matching services, to provide strong support for the Longhua fashion industry cluster to occupy a favorable position in the global value chain.
On April 10th, "Fashion and Tradition - Twin Cities Cultural Sharing Meeting" was successfully held, Longhua District through the business promotion to comprehensively display their industrial advantages, attracting many Milanese enterprises, the scene to reach a number of strategic cooperation, to achieve the advantages of the two sides of the in-depth integration of resources. Fashion industry elites from China and Italy, representatives of universities and academia gathered around the innovative development of the global fashion industry and diversified integration of in-depth exchanges, collision of wisdom sparks, for the development of the global fashion industry to explore new paths, injecting new vitality.
It is gratifying that this Twin Cities Fashion Week has led to the signing of a series of heavyweight projects covering ceramic art, brand management, design innovation and other fields - Shenzhen Guocera Yongfengyuan Porcelain Co., Ltd. and Giovannoni Design Studio join hands to design Guocera Yongfengyuan masters of the co-branded IP products, providing international design services, etc. Ltd. and Giovannoni Design Studio will cooperate on designing Guochina Yongfengyuan master co-branded IP products and providing international design services; Yizhihu Fashion Group will cooperate with We management company and DACULT to promote Chinese non-fragrant culture and high-end fashion brands to the world; Shenzhen ZanLife Design Co., Ltd. and Designtech Co-Creation Design Factory will cooperate strategically on product design, product data analysis and production design optimization.
In addition, Shenzhen Longhua District Key Area Construction Promotion Center and CISE Institute of Politecnico di Milano launched an in-depth cooperation around the fields of architecture, industrial design, furniture and fashion industry. At the same time, Here Fashion Hub (HFH Fashion Center) will be stationed in INPARK Cultural and Creative Park in Dalang Fashion Town and set up a domestic office, marking the continued gathering of international high-end resources to Longhua and injecting new vitality into the local industry.
From the deep connection of cultural resonance to the pragmatic results of industrial docking, the cooperation between Shenzhen and Milan highlights the infinite possibilities of urban collaboration in the context of globalization. Looking ahead, the two cities will take fashion trade and economy as the fulcrum, continue to expand multi-dimensional interaction in the fields of science and technology, design and talents, and jointly write a new chapter of international cooperation and win-win situation.
From "fashion" to diversification.(math.) genusdual-city modelrealizationlit. break the circle and escalate
In 2024, the first Twin Cities Fashion Week took "fashion" as its starting point and successfully built the initial bridge for exchanges between the two cities. The cooperation in the field of fashion has yielded remarkable results, demonstrating the infinite potential of the two cities to work together; this year, the Twin Cities Fashion Week has realized a significant expansion of its boundaries, extending its connotation from the pure category of "fashion" to the diversified fields of science and technology, life and culture. This year, Twin Cities Fashion Week has significantly expanded its boundaries, extending its connotation from "fashion" to a wide range of fields such as science and technology, life and culture.
In the field of science and technology, all kinds of cutting-edge artificial intelligence wearable devices as well as smart home products have been unveiled, demonstrating the infinite possibilities of the fusion of fashion and science and technology; in the level of life, fashion concepts have been deeply integrated into the design of daily necessities, which has improved the quality of life in all aspects; from the cultural perspective, the elements of Eastern and Western cultures collide with each other and intermingle, which has inspired a series of novel and unique artistic creations. The cooperation between the two cities has also moved from localized exchanges and interactions to a new stage of global fashion industry model innovation.
"Welcoming Shenzhen to visit during Milan Design Week is not only a bridge to build communication between Shenzhen and Milan, but also an important opportunity to connect with the international community." Barbara Mazzali, MP for Tourism, Fashion, Design and Regional Marketing of Lombardy Region, Italy, said that Milan Design Week, as one of the world's largest and most influential design events, has always been a global design trend leader and an important platform for innovative practices. The inclusion of the Twin Cities Fashion Week in the official Milan Design Week schedule is undoubtedly a high recognition of its value and influence.
Among them, "Art without Boundaries - Shenzhen - Milan Cultural Design Show" has attracted a lot of attention since its launch, attracting a large number of audiences to visit, and its popularity is beyond imagination. It is understood that the exhibition will be extended to April 21, so that more people can appreciate the unique charm of the cultural collision between China and Italy.
The expansion of the borders of the Twin Cities Fashion Week is a vivid manifestation of Shenzhen and Milan's in-depth practice of the concept of common, cooperative and sustainable fashion. In the future, the two cities are expected to continue to explore and innovate on the stage of the global fashion industry with their unique mode of cooperation, leading the fashion trend and contributing more "Chinese power" to the development of the global fashion industry.
The successful organization of Shenzhen (Longhua)-Milan Bi-City Fashion Week 2025 is not only a panoramic display of Longhua's innovative power and a cross-border breakthrough of Shenzhen's creative energy, but also a vivid practice of China's intellectual creation to open up to the world's aesthetics. During the event, from the intelligent manufacturing for the empowerment of non-heritage culture, to the digital platform to reshape the fashion consumption ecology, Shenzhen by virtue of "science and technology empowerment + cultural innovation", for the innovation of the fashion industry chain to inject a strong impetus. In the in-depth exchanges with Milan, the century-old fashion capital, the two sides explored a new path of fashion design with international vision and characteristics of the digital era, providing an innovative paradigm for the integrated development of the global fashion industry.
