At 18:00 on April 9, local time, Milan, Italy, San Vittore Church complex was glittering with stars. As a special tribute to the 55th anniversary of the establishment of diplomatic relations between China and Italy, the opening ceremony of Shenzhen (Longhua)-Milan Bi-City Fashion Week 2025 "Art without Boundaries-Shenzhen-Milan Culture and Design Show" and the brand exchange will be grandly kicked off here, with more than 150 artists, designers, entrepreneurs and media representatives from all over the world gathering to witness this cultural feast that combines oriental intelligence and western aesthetics. More than 150 artists, designers, entrepreneurs and media representatives from all over the world gathered here to witness the cultural feast that combines oriental intelligence and western aesthetics.
Supported by the People's Government of Longhua District of Shenzhen, organized by Shenzhen Industrial Design Industry Association, and jointly planned by the top teams of China and Italy, the event demonstrated to the world the unique charm of Shenzhen in the field of global fashion through the innovative practice of "science and technology+fashion+non-legacy".
LOTUS Robot "Kuaifu" Interacts with Embroiderers
Technology empowers new possibilities in fashion
At the beginning of the event, dressed in Chinese brand HUI fashion Leju robot "Quafu" took the lead in the show to open the show, the pace of light and rhythmic, and the embroiderer with the tacit understanding of the interactive performances will be the perfect fusion of science and technology and fashion, instantly ignited the atmosphere of the scene.
LOTUS Robot "Kuaifu" Interacts with Embroiderers
Famous journalist Fabiana Giacomotti then took the stage to host the event. Barbara Mazzali, Councillor for Tourism, Fashion, Design and Regional Marketing of the Lombardy Region of Italy, Huang Limin, member of the Standing Committee of the Longhua District Committee of Shenzhen, and Angelo Argento, President of the Italian Cultural Association, delivered speeches.
Barbara Mazzarri said in her speech that the cooperation with Shenzhen is expected, she mentioned: "This is the second year of Shenzhen-Milan Bi-City Fashion Week, last year, thanks to Shenzhen's sincere invitation, we will bring Italian fashion to Shenzhen, showing the creativity and infectious force of Italy. This year, as a continuation of the Milan Design Week, we are hosting Shenzhen, which is not only a bridge to build communication between Shenzhen and Milan, but also an important opportunity to connect with the international community."
Huang Limin likewise reviewed the success of last year's Twin Cities Fashion Week, and in his speech elaborated on Shenzhen's development plan and vision in the fashion industry, emphasizing the role of science and technology innovation in promoting the upgrading of the fashion industry, "In the field of the modern fashion industry, Shenzhen is also giving full play to the advantages of scientific and technological innovation, and is making the leap from 'Made in China ' to 'China Design' 'Global Fashion' leaping up, and making every effort to build a global benchmark fashion center."
The unveiling ceremony of "Shenzhen (Longhua)-Milan Fashion Economic and Trade Cooperation Office" was held simultaneously. The office, as the front line of fashion exchanges between the two places and a "one-stop" service platform, not only provides Shenzhen enterprises with international brand incubation, intellectual property protection and other support, but also through the influence of Milan's global fashion, helping Chinese brands to integrate into the international fashion industry chain with more precise strategies and more efficient paths to really open up the fast channel from "Made in Shenzhen" to "World Brands". The service platform not only provides support for international brand incubation and intellectual property protection for Shenzhen enterprises, but also helps Chinese brands integrate into the international fashion industry chain with more precise strategies and more efficient paths through Milan's global fashion influence, thus truly opening up a fast channel from "Made in Shenzhen" to "World Brand".
Unveiling ceremony of "Shenzhen (Longhua)-Milan Fashion Economic and Trade Cooperation Office".
A core exhibition that sparks new thoughts on fashion
After the opening ceremony, guests visited the exhibition "Art without Boundaries - Shenzhen - Milan Cultural Design Show" accompanied by curator Giacomo Santucci, founder and chief designer of Yizhihu Fashion Group, Zhao Huizhou, and President Feng Changhong of Shenzhen Industrial Design Industry Association.
Exhibition site
Under the curator's well-designed exhibition layout and theme guidance, the juxtaposition of Renaissance artworks with the DAMO V4 cluster performance drone from Shenzhen, AI glasses - LOHO&Shine Pole Patting Mirror A1, K5 intelligent micro-projector, Photon Transparent Television, and Yongfengyuan "Purple Rhythm Heavenly" series porcelain and other technological, fashionable and cultural products made the audience feel the collision between the East and the West, tradition and the future during the visit. The juxtaposition of technology, fashion and cultural products, such as the "Purple Rhythm Tiancheng" series of porcelain from Yongfengyuan, allows the audience to feel the collision between the East and the West, and between tradition and the future during the visit. Curator Giacomo Santucci said, "Because of the experience of the development of the Asian market in the fashion brand, I have deep feelings with Asia. The exhibition is based on the story of Prometheus and Zhu Rong, the god of fire in the East and West, and I hope that the guests can feel, through their emotions, the intermingling of ideas and knowledge, and share a progressive future through mutual understanding."
Curator Giacomo Santucci explaining to the audience
At the scene, hundreds of Oriental Intelligence products attracted the audience to stop and watch. This is not only a visual feast, but also a stirring of fashion thinking, injecting new vitality and inspiration for the development of the global fashion industry.
Zan Life's Spinning Lights Captivate the Audience
Industry Goes Overseas, Building a New Fashion Ecology
Angelo Argento, President of the Italian Cultural Institute, after watching the interactive performance of Leju's robot "Quarto" with the embroiderer, couldn't help but say, "The link between the robot and the embroiderer as well as the silk threads on the garments is a meeting between Italy and China. This exhibition also builds a bridge between Italy and China at the same time." His words aptly interpreted the significance of this event in promoting cultural exchange and integration between East and West.
On the road of promoting the modern fashion industry towards high-quality development and building a more globally influential economic center city, Shenzhen keeps on walking. In October last year, the VOGUE Business China team released the New Fashion Capital Index Report in Shenzhen, and Shenzhen topped the list of 2024 New Fashion Capital Cities. As an important gathering area of Shenzhen's fashion industry, Longhua District, linking the strength of the districts, "technology + fashion + non-heritage" matrix system to go to sea, opening a new chapter in the global expansion of Shenzhen's fashion industry, boldly exploring the "ecological seafaring" from the traditional "product output" model to the innovative Boldly explore the transformation from the traditional "product export" mode to the innovative "ecological seafaring" mode, and promote the breakthrough of globalization of Shenzhen fashion industry.
Shenzhen (Longhua)-Milan fashion economic and trade cooperation office of the listing, build up a "dual-city linkage" of the industry position, will be more than 100 fashion, science and technology, cultural enterprises to build the two places, design research and development, brand incubation, marketing and promotion of the whole chain of service system.
At the same time, the global website of the Twin Cities Fashion Week is also synchronized on line, building up a never-ending digital communication platform, which will provide consulting and matching services for supply and demand of investment landing in the two places in the future, and provide strong support for Longhua fashion industry cluster to occupy a favorable position in the global value chain.
As the 55th anniversary of the establishment of diplomatic relations between China and Italy, the successful holding of the opening ceremony and brand exchange meeting is an important achievement of the globalization of the fashion industry in Shenzhen and a wonderful tribute. This Bi-City Fashion Week will last until April 14th, local time, during which there will be "Fashion and Tradition - Bi-City Culture Sharing Meeting", "Design Wanderlust - Integration of Industry and Creativity" and other exciting activities to promote face-to-face exchanges between people in the fashion industry of the two cities and to promote the in-depth integration of the industry. integration of the industry.
In the future, Shenzhen will take advantage of the industry alliance, driven by culture and science and technology, to promote fashion products from "going out" to "integrating in", to participate in the construction of the rules of the global fashion market, and to make "Shenzhen Design" and "China Smart Manufacturing" become the new labels of fashion products. "China Smart Manufacturing" become the new label of fashion products, continuous innovation and upgrading, and create more value for the global market.
